By Neil MacLeod
All too often the reason why one does not get a better website ROI (return on investment) is that the website developer has built a website to the specifications of the website owner and not the website user.
There are some basic rules to follow in order to get a better ROI for a website.
Two rules of thumb here are investigating what people are typing in to find your products or service and secondly to create a page based on the results of this search. This way, you can be sure that the person looking for your product or service is going to land on a page that is about what they have typed into the search engine. And since they have found what they were looking for there is a higher chance of converting them and so getting a better ROI for the website.
It is possible to analyze the terms people use the search engines to determine the difficulty of getting high search engine placements for these terms. Once these search terms have been identified it is important to ensure that a page on your website contains this text in certain important areas for search engine optimization purposes. However, it is vital that when someone navigates to that page they understand immediately the message you are trying to convey. This is our goal, to improve the websites ROI, the page must be about what the user has typed into to find you.
Whenever we build a website we always start with a text-based sitemap. Studying what keyword phrases will bring people into the website and analyze the relevance to our clients’ products or services. To further aid better ROI for the website, the focus is on ensuring that the pages that are built for these phrases are actually about that phrase. We do not want to fool anyone. It is all about bringing in targetted traffic to the website that wants or has an interest in your product or service and when they arrive at that page there is a call to action on that page. Whether it is a telephone number, contact form or call back form.
This is not a difficult process and the reason for failing to get better website ROI is because of guesswork. Guessing what people are typing into the search engines is a big no.